W4K manufactures and sells wooden toys including wooden animals, 3D puzzles, and geometric block sets.  The products will continue to be manufactured using the same high-quality processes for which W4K has become known.

Although the products themselves will not change, the positioning, packaging, and promotion will catapult W4K products to a new place of education and entertainment toys.

Packaging will change to reflect the focus on education.  The packaging has traditionally been fairly conservative.  In the new packaging, numbers, letters, and other educational oriented symbols will appear on the outside packaging.  Bold primary colors will mix with the current tan and cream colors to create an attention grabbing package.  This combination will provide a much needed boost in exterior product packaging for the three products.

Inserts will be added to the wooden animal product packages that educate children about animals in general and more specifically about the animal they have selected when buying this particular wooden animal.  This information will include feeding habits, geographic location (i.e. Where they live, What they eat, How big/small they are, What they do, What sounds they make, etc.)

For the other product lines, inserts will be added that give parents and educators creative ideas about ways to play with the products that will contribute to the child’s learning process.

The woodworking classes will continue to teach more traditional woodworking methods primarily to people within a 100 mile radius of the manufacturing site.  These classes further the brand image of W4K as the traditional kids toys maker.  In the projected year the class instructors will increase the focus on the current and historical educational aspects of hand-crafted wood toys.  This too will serve to magnify the brand and equate W4K with “Education” and “Entertainment.”